Learn More

First, visit our Stop Alcohol Under 21 website. 

Underage drinking remains a complex issue in Georgia. Environmental risk factors continue to play a significant role in the development of youth alcohol, tobacco, and other drug use and abuse.  Access, availability, advertising and marketing that target and/or appeal to youth audiences, price, and social norms still exist as large contributors to our state’s underage drinking problem.

Underage drinking is one of our nation’s top public health concerns, costing our country more than $50 billion and thousands of lives each year. According to the U.S. Office of Juvenile Justice and Delinquency Prevention, at a cost of almost $1 billion Georgia ranks 9th in pain and lost quality of life attributable to underage drinking.

The Georgia Underage Drinking Prevention Initiative will help to educate young people and caring adults about the risks associated with underage drinking through a Prevention Education Campaign.

The Prevention Education Campaign will help local community coalitions convene town hall meetings about underage drinking prevention, conduct community information sessions and provide Responsible Sales and Service (RASS) Training to owners and managers of alcohol-licensed establishments.

The Initiative will also create Responsible Sales & Service Workshops (RASS) to provide owners and staff of alcohol-licensed establishments with valuable resources and information to prevent sales to underage youth in college communities. 

The Georgia Underage Drinking Prevention Initiative is funded by the Georgia Department of Behavioral Health and Developmental Disabilities, Division of Addictive Diseases, Office of Prevention Services and Programs in response to the Surgeon General's Call to Action and Reduce Underage Drinking.